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UK consumer champion Jet2 has published data showing how consumers are increasingly seeking the assurance of a package holiday.
The UK’s largest tour operator and third largest airline run monthly polls with over 1,000 UK consumers, with its May data showing a significant increase in customers opting for the protection of a package holiday, in addition to the all-in-one benefits of booking through one trusted provider.
The data shows that the number of people choosing a package holiday as their preferred method of booking has risen five percentage points to 51% since February. In the same period, the number of people preferring to book through different providers has dropped by six percentage points to 20 per cent. Those choosing ‘accommodation only’ has dropped to two per cent.
The primary reasons for choosing a package holiday have remained steady, with value (36 per cent) and ease (36 per cent) the main drivers, however the benefit of ‘added security with one provider, e.g. ATOL/ABTA protection’ has increased by four percentage points since February to 26 per cent.
This protection means that customers are covered should any changes happen to their bookings, including the option of receiving refunds if their travel plans are cancelled, and that those holidays are held to the highest standards when it comes to customer service, changes to bookings, and health & safety.
Jet2 has a long track record of delivering award-winning package holidays and being a consumer champion, resulting in a host of accolades such as receiving Which? Recommended Provider status across seven categories. Jet2’s package holidays have received this accolade for the past eight years running.
The latest example of this was Jet2 becoming the first UK airline and tour operator to confirm it will not introduce surcharges on any booked flights or holidays to cover cost increases, for example jet fuel, assuring customers that the price they book with Jet2 is the price they will pay. In an industry-leading move, Jet2 confirmed that it has removed the surcharge provision across all flights and holidays, even though the company has never previously applied them.
Ahead of a busy summer with millions of Jet2 customers looking forward to enjoying their holidays, the company has also said that it plans to operate its scheduled programme as normal.
Steve Heapy, CEO of Jet2 said: “Consumers want assurance during times of uncertainty and package holidays provide that assurance. On top of all the protection that our package holidays guarantee, Jet2 is well known as being a consumer champion that goes above and beyond to look after customers. Ahead of a busy summer season, this means new and existing customers know that their well-deserved holidays are in the very best hands with us, and we are very excited about welcoming everyone onboard and taking them on their breaks.”
The 'Travel' Life of Brian 