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CELEBRITY Cruises is preparing to make its long-anticipated debut in the river cruise market, with plans to launch its first sailings along Europe’s iconic Danube and Rhine rivers in 2027.
While specific routes and schedules have yet to be announced, Celebrity promises a blend of European charm and the “sophistication of Edge Series ocean ships” aboard its new river vessels. The cruises will include all meals, alcoholic and non-alcoholic beverages, Wi-Fi, and one shore excursion per day.
Guests will also have the option to book pre- or post-cruise stays in cities such as Prague and Budapest once full booking opens.
“We are excited to offer guests the chance to experience the first-ever Celebrity River Cruises holidays in 2027 with priority booking access,” said Laura Hodges Bethge, President of Celebrity Cruises. “Guests will enjoy the warm hospitality Celebrity is known for, on innovative ships, with land experiences unlike any other, as we set sail on Europe’s iconic Danube and Rhine rivers.”
Celebrity’s entry into the river cruise sector marks a continued trend of major travel brands expanding into the popular niche market. Tour operator Trafalgar is also set to launch river cruise offerings next year, repurposing two luxury ships from its sister company Uniworld Boutique River Cruises for sailings along the Rhine and Danube.
The 'Travel' Life of Brian 