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NEW research from ABTA – The Travel Association shows that August is the busiest time of the year for young people going on holiday abroad, with 44 per cent of 18-24-year-olds having booked or considering an overseas holiday during the month, compared with a national average of 31 per cent.
August is more popular than both July (40 per cent) and June (29 per cent) among this age group and remains the standout month for overseas travel, despite young adults no longer being restricted to school holiday periods. For many, it offers the opportunity to travel with friends and make the most of destinations during the peak summer season, making it an ideal month to travel independently for the first time.
With nearly one in ten (nine per cent) of 18-24-year-olds planning holidays intending to book extremely late – less than two weeks before departure – the findings point to many young travellers still looking to book for August and an opportunity to capture this late-booking demand.
Graeme Buck, Director of Communications at ABTA – The Travel Association, said: “August is a particularly busy month for young people travelling abroad, and our research suggests there are still those who are planning to travel but haven’t yet made those final decisions, even as little as two weeks’ out from their departure date.
“Whether they are booking the trip themselves, or getting the help of their parents, travel professionals can play an important role in helping them find the right holiday, particularly for those who may be booking their first trip without parents or family.”
Read ABTA’s full advice for young travellers here: https://www.abta.com/tips-and-advice/staying-safe-on-holiday/advice-for-young-holidaymakers
The 'Travel' Life of Brian 