LEGO SETS SAIL WITH A POP-UP SHOP ON IRISH FERRIES THIS SUMMER

NEWS LINES……………. NEWS LINES……………….. NEWS LINES………………. NEWS LINES……………. NEWS LINES…………………

IRISH Ferries is bringing a brand-new family attraction to sea this summer with the launch of a LEGO® POP-UP shop on the James Joyce on the Dublin-Holyhead route.  

Opening today, July 1, the Irish Ferries LEGO® POP-UP shop offers great savings versus high street prices on a wide range of LEGO® products while inspiring creativity for passengers of all ages.
More than just an onboard store, the popup is designed to encourage family time, with screen-free moments and hands-on play. Featuring a range of eye-catching LEGO® displays as well as a soft play area, the space invites passengers of all ages to immerse themselves in the world of LEGO® while at sea.
With more than 200 products from which to choose, popular LEGO® brands onboard include Speed Champions, Technic, Botanicals, Disney Friends, Duplo, Star Wars and World Cup 2026, with savings of up to €84 available across the range (savings based on LEGO Ferrari Daytona).  
A unique day out
Irish Ferries has announced new great value day-return fares for people to enjoy the full ferry experience, access to the new LEGO® POP-UP shop and a unique day out. 
To celebrate the launch of the new onboard store, special day-return motorist fares from Dublin are available exclusively on the Irish Ferries new mobile app for travel up to July 22, and priced from just €249 for a Car + one adult day return – and the kids go free (Tuesday to Thursday).
Speaking about the new LEGO® pop-up, Irish Ferries’ Consumer Marketing & Sales Director, Nora Costello said: “At Irish Ferries, we’re always looking for new ways to enhance the onboard experience and create memorable journeys for our passengers. The launch of our LEGO® POPUP shop on the James Joyce is a fantastic addition to all the facilities available on the James Joyce, giving children and LEGO® fans of all ages the opportunity to explore the world of LEGO® in an unexpected setting.
“With summer holidays, many of our passengers are looking for ideas for a great day out. Our new day-return fares for passengers combine a James Joyce sailing, a trip to the LEGO® POPUP shop and the opportunity to visit Wales. As days go, it really doesn’t get any better than that.”
Passengers travelling onboard the James Joyce can enjoy a wide range of premium onboard facilities including restaurants, cafés, duty-free shopping, a children’s play area, Club Class lounge, dedicated pet-friendly lounge with external deck access and en-suite cabin accommodation.
Passengers with the new Irish Ferries app can also avail of further savings, with €10 off when you spend €50 on LEGO® products by August 2. T&Cs apply.
Book using the new Irish Ferries app available on Apple Store (https://apps.apple.com/ie/app/irish-ferries/id472646943) and Google Play (https://play.google.com/store/apps/details?id=com.irishferries.app) for exclusive access to the Motorist 1 day return fare and the special €10 off €50 in the LEGO®POP-UP onboard shop.
Irish Ferries is the market leading and award-winning Irish ferry company operating on routes between Ireland and Britain (Dublin to Holyhead, and Rosslare to Pembroke), Ireland and France (Dublin to Cherbourg) and Britain and France (Dover to Calais).
On Irish Sea routes, Irish Ferries operates up to 12 sailings a day, with a fleet of modern cruise ferries, including the famous Ulysses, as well as the most recent addition, James Joyce on Dublin to Holyhead and Isle of Innisfree on Rosslare to Pembroke.
Irish Ferries also operates the stylish W.B. Yeats connecting Dublin to France (Cherbourg) throughout the year.
The Dover to Calais service offers a back-to-back service with the Isle of Inishmore and Oscar Wilde ships with a choice of up to 20 sailings daily and access to a space charter arrangement offering a turn up and go service for Freight. Irish Ferries has also recently launched a new mobile app, which is now available for download for both iOS and Android.