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TO celebrate Margarita Week and build on the global momentum of National Margarita Day on February 22, for the first time ever, Cointreau is inviting cocktail lovers to experience a rare, once-in-a-lifetime getaway inside the home of the Margarita, in partnership with Secret Escapes. For more information and entry details, visit: https://mp.secretescapes.com/uk/2026/cointreau/
One lucky winner and three guests will enjoy a money-can’t-buy, three-day hosted experience beginning in Paris with an immersion into contemporary French cocktail culture, before travelling to the Loire Valley for an exclusive stay at La Richardière – the former Cointreau family home, situated on the Loir River.
Designed to showcase Cointreau’s philosophy of exceptional hosting, the experience offers unparalleled access to the estate, including private distillery tours, hands-on Margarita masterclasses, and seasonal French dining with local talent – all curated to be shared together.
The stay taps into the growing excitement around rural France, as heritage estates and immersive, cinematic-inspired escapes continue to capture attention, offering an exclusive opportunity to experience rural French elegance.
Set within the Loire Valley, the 12-bedroom Château de Cointreau offers a refined countryside escape, defined by historic architecture, expansive grounds, riverside surroundings and a considered approach to hosting. The setting delivers elevated escapism rooted in heritage, craftsmanship and shared moments.
At the heart of the experience is the Margarita itself – a cocktail story inseparable from Cointreau’s heritage and enduring influence on modern cocktail culture.
The Original Margarita was created in 1948 by Margaret Sames using Cointreau liqueur, Tequila and fresh lime juice, with Cointreau the only ingredient specifically named in the recipe. Today, the Margarita stands as one of the world’s most iconic cocktails, ranked in the Top 3 of the bestselling classics at the world’s best bars.1
Margarita Week builds on the global momentum of National Margarita Day, expanding into a wider celebration of creativity, connection and modern cocktail culture. This year, Cointreau is taking that spirit further by inviting fans to step inside the story itself. Hosted by Alfred Cointreau, sixth generation member of the Cointreau family, the experience offers rare access to the Maison and a deeper understanding of the craft behind this enduring global icon.
“The Margarita is more than a cocktail – it’s a celebration of creativity, connection, and joy. With this Ultimate Margarita Getaway, we’re inviting guests to experience the heart of Cointreau, to explore our heritage, and to share in the magic of crafting and enjoying cocktails together,” says Alfred Cointreau. “It’s about bringing people together, learning, and creating memories that last long after the glass is empty.”
Across the stay, guests will be immersed in Cointreau’s world through a blend of cocktail culture, craftsmanship and French hospitality.
The experience includes:
· A two-night stay across Paris and Angers, immersed in the heart of cocktail culture
· A guided distillery tour and tasting at the site where every bottle of Cointreau has been crafted for over 175 years, offering behind-the-scenes insight into the heritage and flavour profile, led by master distiller Carole Quinton
· A hands-on Margarita masterclass, inspired by the Original Margarita, where guests will learn to mix, balance and perfect the iconic serve with Cointreau’s Ambassador Kevin Suiero
· Seasonal dining, thoughtfully curated to complement the tasting experience and showcase fresh, local flavours
· Time to explore the grounds, soak up the surroundings and enjoy the setting at a relaxed pace
The Ultimate Margarita Getaway is delivered in partnership with Secret Escapes, the luxury travel platform that shares Cointreau’s passion for creating unforgettable, shared experiences. With its expertise in curating design-led, experience-driven travel, Secret Escapes is helping to bring this exclusive Cointreau experience to a global audience.
“We are experts in curating trips with the wow-factor, unlocking access to outrageously bookable travel deals that you can’t find anywhere else online. Partnering with Cointreau allows us to offer exactly that – a rare chance to experience La Richardière through the eyes of the Maison. It’s a celebration of great hospitality, delicious cocktails and joyful company, all in one extraordinary setting,” says Samantha Palmer Head of UK Brand Partnerships at Secret Escapes.
Designed as a shared experience, this luxury getaway brings friends together around cocktails, food and conversation, offering a unique opportunity to experience Cointreau’s approach to hosting at its source and diving deeper into the story of the Margarita.
The 'Travel' Life of Brian 