NEWS LINES……………… NEWS LINES…………….. NEWS LINES……………. NEWS LINES……………. NEWS LINES……………..
ABTA is supporting its members during the peak booking period through a multi-channel marketing campaign and PR drive.
The activities include the launch of ABTA’s Destinations to Watch 2025 report, which was released today ahead of tomorrow’s Sunshine Saturday. The report states that 68 per cenr of people intend to take a holiday abroad this year and 53 per cent are seeking a break in the UK.
People are also looking to explore somewhere new, with 48 per cent wishing to head to a city or resort they’ve not been to before, and 45 per cent looking to explore a different country entirely.
The purpose of Destinations to Watch is to offer ideas and inspiration to explore lesser-known places or get a new take on a familiar place. The destinations are selected by ABTA experts, reflecting customers’ sentiment and trends we’re seeing in the market, rather than being a simple selection of the ‘most popular’ or most visited locations.
The 10 Destinations to Watch in alphabetical order are:
- Belize
- Denmark
- Hokkaido, Japan
- Hungary
- The Islands of the Cote d’Azur, France
- Le Marche, Italy
- Malawi
- Oviedo and more, Spain
- Quebec, Canada
- Tasmania, Australia
The report can be found at www.abta.com/DestinationsToWatch2025
ABTA’s Travel with Confidence campaign is also in full swing this month, following the initial drive in November, encouraging people to book their holidays with an ABTA member now.
Social media advertising on Facebook and Instagram has been running since Boxing Day and will continue until the end of February.
TikTok advertising will launch in the first week of January, with the aim to engage people as to why they should look for the ABTA logo when they book their holiday. This sits alongside collaborations with influencers who will share content on TikTok, Instagram and YouTube.
In mid-January, a second set of radio adverts will air across Heart Digital Radio, encouraging people to look for our logo and book with an ABTA member.
Graeme Buck, ABTA’s Director of Communications said: “We know how important the peak booking period is for our members and we want to do all we can to support them.
“The Travel with Confidence campaign is designed with our members and their customers at the heart – offering holiday inspiration and the incentive to book with an ABTA member, for that all important peace of mind when travelling. Last year’s campaign reached a wider audience then ever, and we hope to build on that even more.
“We’re pleased to once again launch our Destinations to Watch report, as a way to get people thinking and talking about the trips they may want to take this year. It also serves a wider purpose to help people think beyond their favourite places, and supports the aim of many destinations to spread tourism across their countries.”
The 'Travel' Life of Brian 