ABTA LAUNCHES TOOLKIT TO HELP INSPIRE A CAREER IN TRAVEL

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MARKING National Careers Week,March 2-9, ABTA has launched a new multi-media presentation toolkit to help its members inspire people to consider careers in the travel industry.

The presentation is a first from ABTA and has been created in response to workshop insight and member feedback revealing they want to give talks in schools and colleges but don’t have the time to build presentations from scratch that have an overview of the industry. This new resource aims to help them by providing a framework presentation ABTA members can plug their own company and career information into. 

This new toolkit provides an insight into the UK outbound travel industry, reasons to work in travel, career ideas and helpful resources for students to continue exploring entry points, including apprenticeships.  It also explains who ABTA is and what its members do, as well as additional travel advice from the FCDO’s Travel Aware campaign, specifically on topical issues relevant to young adult travellers.

Members can use this presentation in tandem with their own branded content for information specific to their business.

The new guidance forms part of ABTA’s wider, ongoing work on inspiring the next generation to #bepartoftravel. This can be used alongside ABTA’s other #bepartoftravel marketing toolkits which contain additional videos, visuals and information.

Vicki Wolf, Head of Education and Career Development at ABTA – The Travel Association said: “We want everyone to be afforded the chance to be inspired to be part of travel and understand why it’s such a rewarding career.  This new presentation pack aims to save our members time when preparing to speak at their local schools and colleges as we know how positively young people react when they hear from inspiring travel professionals.”

The toolkit and guidance on its use are available in the abta.com member zone.

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